Revealed: the career advice most sought-after by jobseekers

Not quite sure where your career is headed? You’re not alone. 

In fact, only around a quarter of us know where we want to go in our careers, and feel as if we know how to get there, according to our latest research*. And whilst some go to friends and family for advice, many people don’t seek any help at all.

This article explores what the most pressing needs are when it comes to career advice right now, and provides a number of resources to address these needs.


‘A job, not a career’  

Less than a quarter (24%) of those we surveyed suggested that they have their careers mapped out – knowing both where they want to go, and how to get there.

Just under a fifth (18%) say that they know where they want to go, but aren’t sure how to get there, and a further 15% indicate they’re at a career crossroads. Something which might not be all that surprising, given the current pressures brought on by the pandemic. 

Perhaps more worryingly, 17% of those we asked feel they have a job, and not a career. Whilst a further 8% admit that they have absolutely no idea what to do next. 


Career advice not being sought out

Despite a number of people expressing a lack of clear career direction, many don’t actively seek out advice – even from their peers.

Almost four in 10 (39%) of those we surveyed suggest that they wouldn’t ask for any form of advice. 

Of those who would, close acquaintances are the first port of call with three in 10 (30%) asking their friends and a similar number (28%) saying they’d ask a family member. 

Other sources of advice included asking colleagues (24%), reaching out to professional networks (19%), and using online career advice resources (17%). 


CV writing and reskilling advice are most in-demand

CV writing is overwhelmingly the biggest area where people feel they need support.

29% are looking for advice on writing and optimising their CV, closely followed by those who want help with reskilling (26%). With many sectors stretched due to ongoing restrictions, reskilling and upskilling are trends that continue to dominate – especially for anyone looking to make the most of their transferable skills.  

Interview coaching (23%), career progression or promotion advice (22%), and advice on making a career change (21%) were all other areas that people want advice on.


How can help? 

We have a wide range of expert advice on, which could help improve your career prospects. Even if you haven’t considered asking for help before. 

Some of our most popular resources include CV templates and interview tips, but we also have thousands of different articles to choose from to suit every stage of your working life.  

So whether you’re actively searching for work right now, or you’re just curious about how to take the next step in your career, we’ve got you covered:



So even if you don’t actively want to ask for help, there could be an article out there to help you figure out where you want to go next 



Ready to start your search? View all available jobs now. 


*We surveyed 2,000 people in January 2021, to find out their opinions on careers, and finding work this year. 


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